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The crafts sector is the second-largest source of employment after agriculture. It is estimated that this sector employs over seven million families in India. With a potential for high employment and with great economic importance in terms of foreign exchange earnings, crafts play a significant role in the country’s economy. But the picture is not all rosy. Craftsmen are grappling with the inability to produce high-quality market driven artefacts. Despite superior skills, the wage growth of artisans has not kept pace with the income growth experienced by other sectors. The JGVS’ initiatives in this sector include nurturing young handloom weavers in Jakhaniya and uplifting manhari block artisans in ghazipur, to revitalising Kauna grass craft and bamboo crafts in local areas.